THE WRAP


RECENT POSTS


06/07/2017

HAIR TRUTH # 2

It's true. Hair dryers were first and foremost meant to style your hair after it has been mostly dried. When hair is wet, the cuticles on each strand expand, opening up the hair to breakage. When these cuticles are exposed to direct heat (i.e.., your hair dryer) it creates fissures in the hair strand and extracts the natural moisture contained within the hair. 
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05/28/2017

SMOOTHIE SUNDAYS | HEALTHY HAIR

We're starting a new series on the blog called "Smoothie Sundays", and we are excited to say the least! If you are as hair obsessed as we are, we know you're doing everything you can to get your hair to that covetingly gorgeous state of silk and shine. And, as much as we know about science, and the truths about water, heat, and how we dry our hair, what we put into our bodies as fuel also has...
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05/25/2017

Q THE TRUTH

From the beginning, we've shaken it up a bit. We believe in truth, science, convenience, and the power that a great head of hair can give a girl (or guy!). The beauty industry has been feeding us misinformation about hair care for years, and we're here to take it back. Over the next few days, we're going to unpack some simple truths about your hair you need to know to keep it protected,...

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05/15/2017

TOP 10 FOODS FOR A HAIR-FRIENDLY DIET

It’s a well-known beauty truth that the foods we eat play a major role in the appearance of our hair and skin. But whether it’s fish for shiny strands, water to clear up breakouts or kale for...just about everything, connecting the dots on nutrition and natural beauty can make your head spin.
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01/30/2017

HIDDEN DANGERS OF HEATING TOOLS

As the 'natural hair look' starts to gain huge momentum as one of the biggest hair trends for 2017, we're seeing more and more people ditch harsh blow dryers and heated hair tools in favour of less evasive drying methods like air-drying. 

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Uncovering the truth about hair care.

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