The
Wrap

Life Changing Beauty Tool

Aquishair lady laying on the floor with beautiful hair spread out

Coloured hair can be hard to maintain, especially when trying to squeeze regular touch-ups into an already busy schedule. AQUIS, the award-winning revolutionary hair towel and turban brand, is the first beauty tool engineered to keep colour for longer, as well as drying hair quickly and protecting it from damage.

In a recent study, 100% of participants found that their hair colour was still vibrant after three weeks of using an AQUIS Hair Towel (nothing less, nothing more) and 91% of participants agreed that their hair colour had not faded as much as it normally does since using an AQUIS Towel, meaning less frequent visits to the salon, saving both valuable time and money.

This is because AQUIS Towels are made from a unique fibre called AQUITEX, developed in a Korean lab, which wicks water away from hair rather than absorbing it. Hair is at its most vulnerable when wet, losing 60% of its strength due to keratin proteins absorbing all the water. Hair fibres then swell and stretch, causing ruptures. The sooner you dry hair naturally, the less it swells and stretches. Wet hair regularly subjected to heat styling and drying is weaker, so even more damage is caused.

Heavy bath towels also drag hair down, again stretching the hair in its most fragile state. The woven structure in AQUIS Towels leads to faster drying time, meaning hair reaches a damp level quicker, where it starts to regain its strength. Because the hair cuticles are not being roughed up with a normal towel, they remain smooth, so colour and shine are retained. This is because when cuticles are roughed up (through rubbing with a towel or chemical treatments such as bleach), they can’t hold the dyes within your hair cortex anymore, resulting in quicker loss of hair dye. As some damage is unavoidable through the process of dyeing hair, it is crucial to prevent further damage to cuticles.

AQUIS Hair Towels & Turbans are super light and wrap around hair, leaving your hands free. AQUIS have developed a devoted fanbase who notice an improvement in hair manageability and health after three weeks of use and find better styling satisfaction with less effort as a result.