Revolutionary anti-blowdrying tool
A new hair trend has emerged from the recent AW17 Parisian shows: the anti-blowdry. Designers including Isabel Marant and Giambattista Valli sent models down the catwalk sporting the nonchalant, bedhead-esque style.
The trick to the seemingly effortless style is ensuring hair is frizz-free to highlight the natural movement and shine of your locks. Recreating the chic French- girl style couldn’t be easier with the Lisse Luxe Hair Towel from AQUIS.
The revolutionary towel, made from a unique fibre called AQUITEX, wicks water away from hair rather than absorbing it. Hair is at its most vulnerable when wet, losing 60% of its strength due to keratin proteins absorbing all the water. Hair fibres then swell and stretch, causing ruptures. The sooner you dry hair naturally, the less it swells and stretches. Wet hair regularly subjected to heat styling and drying is weaker, so even more damage is caused. When hair is roughly towel dried, the movement causes the hair cuticles (which make your hair shine and look full of life) to rub together, causing damage. Heavy bath towels also drag hair down, again stretching the hair in its most fragile state. 100% of participants in a recent study agreed that after seven days of using the Aquis Hair Towel, they noticed the towel felt gentler on their hair than regular ones.
The woven structure in AQUIS Towels leads to faster drying time, meaning hair reaches a damp level quicker, where it starts to regain its strength. Because the hair cuticles are not being roughed up with a normal towel, they remain smooth and shiny. And when it comes to styling your newly sleek, shiny hair you’ll find that it’s easier to manage (like 91% of participants found after 3 weeks of using AQUIS), feels less brittle (90% agreement), looks shinier (88%) and feels silky and lush (87%).
AQUIS Hair Towels & Turbans are super light and wrap around hair, leaving your hands free. AQUIS have developed a devoted fanbase who notice an improvement in hair manageability and health after three weeks of use and find better styling satisfaction with less effort as a result. #changehairhabits #habitsofcare