The Wrap

Feb 01 2018


Meet the Hair Towel That Nylon Magazine Called "Life-Changing"

Aquis Hair Towels and Turbans

We didn’t follow the hair towel trend. We pioneered it.*

First to market, Aquis Hair Towels and Turbans deliver a revolutionary way of strengthening hair from the inside out, core to cuticle by fighting water fatigue. Combining science and technology, we engineered Aquitex, a breakthrough, proprietary performance-drying weave-technology. This innovative lightweight fabric is made from finer than silk microfibers, uniquely woven together to quickly wick away water while efficiently drying hair. This is not your ordinary hair towel.
How you dry your hair matters—because water is hair’s natural enemy. Water fatigue causes swelling, stretching, and damage which lead to bad hair days—and damage is compounded when you expose wet hair to heat. But drying hair very quickly protects the integrity of your hair, and our high-performance technology brings hair from wet to dry 50% faster, meaning less heat damage from your hair dryer. Harsh cotton towels do not effectively dry hair, damaging cuticles and causing frizz through friction due to harsh terry loops. And all microfiber hair towels are not created. Aquis Hair Towels and Turbans are unlike your average microfiber towels, which are typically designed with an electrostatic charge to grab dirt, ultimately damaging hair and causing flyaways. Because we didn’t just simplify the haircare routine—we reinvented it.