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Hair Drying Truths

  • Why is how I dry my hair so important?
    How you dry your hair has the greatest impact on the health and strength of your hair when it’s at its most vulnerable state: wet. The longer your hair stays wet, the more susceptible to damage it becomes as it undergoes a change of chemistry. Your hair contains keratin, a protein that gives your hair its strength. When hair is wet, keratin absorbs water causing the hair to swell and stretch. This swelling pushes the cuticles open. Open cuticles get tangled to the point of breakage by rubbing against each other--even if you don’t rub your hair. Quickly getting your hair from a wet to damp state is the key to containing the swelling and stretching. Every minute matters! Once your hair is damp, it starts regaining its strength so it can better withstand the stress of heat and styling. Aquis helps you accomplish this correctly and efficiently.
  • Why won't my bath towel work?
    Using a heavy towel means more hair breakage. Bath towels have poor absorbency and extremely harsh fibers. Even the plushest bath towels have a threshold for how much water they can absorb. Once your bath towel has reached its threshold, it becomes heavy, pulls down on your hair, and causes breakage to your wet, vulnerable hair. If you look closely at your bath towel, you will notice tiny loops and hooks that can snag on open hair cuticles and cause frizz. This damage can be exacerbated further if you rub the towel against your hair.
  • Why won't a cotton t-shirt work?
    T-shirts are a slight improvement from bath towels but they still fall short. Although not as abrasive as cotton bath towels, t-shirts are equally as inefficient at holding water. Quickly wicking water away from your hair and getting it from wet to damp, without heat, is key to preserving your hair’s health and integrity.
  • Okay, I'll just air dry my hair. Problem solved, right?
    While air-drying spares your hair from heat; hair can still be damaged by the swelling and stretching that happens to your hair the longer it stays wet. See FAQ #1 above and why it’s important to quickly get your wet hair to a damp state without heat before continuing to let it air dry.
  • What's wrong with using my blow dryer?
    Blow dryers were never designed to dry wet hair. Rapid drying of wet hair leads to cuticle damage and "bubble hair", which is basically the same as boiling your hair. Additionally, it leads to the production of more sebum (naturally occurring hair oil) causing you to wash and dry your hair more frequently. Using any type of heat on wet, soggy hair damages the cortex. Hair should be at a damp state (70-80% dry) before using a blow dryer. NOTE: Your hair should be fully dry before using a straightening iron.
  • My mom never needed a hair towel. Why do I?
    As with everything, there is more information available today than ever before. This includes the science of proper hair care. We now know that how you dry your hair is the most important step in your hair care routine--one that is often overlooked. Because hair is most vulnerable when wet, getting hair to a damp stage quickly, without heat or friction, is critical to preserving the integrity of your hair. Aquis is the solution. Its unique AQUITEX technology consists of ultra-fine fibers that are smoother than silk and uniquely woven to create channels that quickly wick water away 5x faster than cotton towels without snagging cuticles or causing friction.

The Aquis Difference

  • Isn't it just a towel?
    This is not just a towel. It's a must-have beauty tool engineered to quickly get your hair from wet to damp without heat, when every minute matters to your hair's health. Aquis Hair Towels and Turbans are engineered to correctly dry your hair. Aquis not only saves you time, it also protects your hair from friction damage caused by bath towels and substantial heat damage caused by blow dryers when hair is wet and in its most weakened and vulnerable state. With Aquis, you will notice:
    - Less frizz
    - Less breakage
    - Longer-lasting hair color
    - More manageable hair
    - Improved texture that's smoother and shinier
  • What is the inspiration behind Aquis?
    Many years back, our founder Britta Cox set out to make a superior product that would contribute positively to people’s lives. She loved her San Francisco roots and her natural, effortless style. Between the horses and working in the sports industry, Britta had very little time to wait for her hair to dry or take time to style it through the never ending cycle of damage caused by hair dryers, products, and styling tools. "Wash and Wear Hair" led to the idea of Aquis.
    Until now, Aquis has grown solely by word of mouth from people sharing their transformational stories of healthy and beautiful hair and has sold millions of Hair Towels and Turbans worldwide. Aquis is for anyone who seeks a simpler and better way to treat their hair. At Aquis, we want to help you put your best foot forward and love how you look today. We champion those who define beauty on their own terms and embrace the beauty of confidence.
  • What is Aquis made of and how does it work?
    Aquitex technology is the secret to how Aquis Hair Towels and Turbans work. It’s an innovative lightweight drying system made from ultra-fine fibers that are split into strands thinner than silk. They are uniquely woven to create channels that quickly wick water away from hair without snagging cuticles or causing friction. The absorbed water is efficiently distributed across the towel, while continuing to dry hair at the point of contact. This helps minimize the swelling and stretching of hair, protecting its integrity. The result is stronger, healthier hair.
  • How does Aquis dry my hair differently?
    Aquis Hair Towels and Turbans are engineered to dry your hair to a damp state (70-80% dry) quickly and evenly without heat or friction. Once hair is evenly damp, it starts regaining its strength and is in better condition to withstand the stress of heat and styling. Aquis is made with Aquitex technology, an innovative, lightweight drying system consisting of ultra-fine fibers that are split into strands thinner than silk. They are uniquely woven to create channels that quickly wick water away from hair without snagging cuticles or causing friction. The absorbed water is efficiently distributed across the towel, while continuing to dry hair at the point of contact. This helps minimize the swelling and stretching of hair, protecting its integrity. The result is stronger, healthier hair.
  • $30 for a hair towel! Isn't that a bit much?
    The cost of this towel is a priceless investment to protect the integrity of your hair. How you dry your hair is the most important step in maintaining optimal hair health. Making Aquis part of your hair care routine is the key to stronger and healthier hair.
  • Will Aquis replace my hair dryer?
    Blow dryers were designed to style damp hair, not to dry wet hair. Use of blow dryers to rapidly dry wet hair leads to substantial cuticle damage. (Friendly reminder: Hair loses 57% of its strength when it is wet making it more prone to damage from friction and heat!) You should always avoid using a blow dryer on wet hair. Instead, you want to first use Aquis to dry your hair quickly to a damp stage (that is when hair starts regaining its strength), after which you can leave it to air dry or use heat to style it.
  • Why is Aquis made with synthetic fibers instead of natural fibers?
    We have tested several natural fibers: high quality cotton, bamboo, wood pulp, amongst others. Each time we found the natural fibers were sub-optimal in our core objective of performance wicking characteristics that are key to the core functionality of our products. We will continue to do our research and seek the possibility of using natural fibers, yarns, or blends as long as it does not compromise our core objective – engineering products for stronger and healthier hair.
  • How is this better than a Turkish Towel or a generic microfiber towel?
    Even the plushest towels have a threshold for how much water they can absorb and Turkish towels are no exception. Once your Turkish towel has reached its threshold, it becomes heavy, pulls down on your hair, and causes breakage. A generic microfiber towel was designed to efficiently clean dirt off of surfaces. By simply being super absorbent and cutting them to the size of a towel for hair, it does not make them a hair towel. The microfiber towels have terry loops that create large surfaces to grab dirt particles with an electric charge that allows the microfiber to hold on to these particles. The charge breaks when the microfiber is dipped in water and it releases the dirt. While this works great for dirt, the same structure and electrical charge also grabs the swollen hair cuticle when hair is wet. Hair cuticles thus get damaged and broken by generic microfiber towels while they may dry hair a little quicker.
    Aquis, on the other hand, has been specially engineered to dry hair quickly and correctly. Its innovative, lightweight drying system is made from ultra-fine fibers that are split into strands thinner than silk. They are uniquely woven to create channels that quickly wick water away from hair without snagging cuticles or causing friction. The absorbed water is efficiently distributed across the towel, while continuing to dry hair at the point of contact. This helps minimize the swelling and stretching of hair, protecting its integrity. The result is stronger, healthier hair.

Specific Hair Needs

  • Which Aquis product is best for curly hair?
    The Lisse fabric is a flat and smooth surface weave which allows all of your curly hair contact with the fabric so that every turn of the curl, the slightly raised cuticles have contact with the towel and are dried quickly without damaging the fragile cortex of your curly hair. Depending on the length of your hair, you’ll want to choose either the regular Hair Towel or the Long Hair Towel.
  • Which Aquis product is best for thick hair?
    For thick hair, we recommend our Waffle Turban or Waffle Hair Towel. If your hair is longer, check out our Waffle Long Hair Towel. Our Waffle series was engineered to be ultra-absorbent even for the thickest hair as the raised Waffle pattern offers a little more fabric and thus absorbtion for drying.
  • Will Aquis work for long hair?
    Absolutely! For long hair we recommend our Turbans or Long Hair Towels. We designed our Turbans to fit all hair lengths. The elastic tapered seams allow for a flexible fit and the button closure ensures a secure hold. Our Long Hair Towels are almost 10 inches longer than our standard Hair Towels for complete coverage, and hands-free hair drying.
  • How does Aquis make my hair color last longer?
    Your hair cuticles are the gatekeepers to your hair color—they’re what keep the dyes in place. Color loss occurs when cuticles are roughed up or broken. Using Aquis’ gentle fibers to dry your hair helps prevent your cuticles from opening up or breaking during washes: your color is protected into the cortex and will not fade as much, wash after wash.
  • How does Aquis make my hair shiny?
    When your hair cuticles are damaged and broken, your hair will have a "dull" look. When your hair cuticles are strong and healthy and lying as flat as possible on your hair strand, light reflects more evenly giving it a shiny healthy look.
  • How would my hair style better with Aquis?
    When hair is healthy and strong, it styles better! More importantly, with Aquis, hair dries quickly and evenly and without heat. When hair dries evenly, there are fewer wet patches that are vulnerable to damage when using styling tools. Hair products also distribute more evenly on a smooth cuticle surface so you use less product and less heat to style effortlessly.
  • Why would my hair appear less frizzy with Aquis?
    In two separate independent studies comprised of 107 participants each, 9 out of 10 women reported that they noticed less frizz after using Aquis regularly over 21 days and that they noticed an improvement in the texture of their hair after 1 week. This incredible outcome is a result of our unique weave and texture that allows for super quick water absorption & wicking without FRICTION. Your hair cuticles are left unstressed during drying, giving you magnificently smooth hair.
  • Will Aquis fix my damaged hair?
    Unfortunately, there is no "cure" for damaged hair. Once the cuticles have been damaged, the best thing you can do is prevent further damage. However, gentle, efficient drying with your Aquis product will help preserve your hair’s structure and reduce further degradation. As your new hair grows, get into the habit of drying it properly with Aquis to protect its natural integrity from damage before it starts.
  • Which Aquis product is best for damaged hair?
    Damaged hair needs extra love and care. As we mention above, there is no magic wand that can fix damaged hair so the best thing you can do is prevent further damage to new hair growth while you wait for the damaged strands to grow out. To allow your hair to return to a healthy state, gently dry your hair with your Aquis product to minimize damage to new growth hair and visit your favorite stylist at least every 6-8 weeks to trim any split or damaged ends.
  • Will Aquis help with thinning hair?
    The longer your hair stays wet, the more vulnerable it becomes. Wet hair stretches and swells leading to cuticle lift, erosion and fibre fracture that over time, leads to thinning hair. It’s imperative to wick away moisture as quickly as possible to keep hair healthy. The more chemicals and heat styling tools you use, the more damage there is to cuticles and the higher the risk of hair thinning and overall damage to the hair. If your hair is already thinning, we recommend the Lisse Hair Towel or Turban as it’s smooth and gentle enough to be used on very fine, delicate hair.
  • How is fine hair different from thicker hair?
    Thicker hair has more protective cuticle layers than thin hair, offering more protection to the cortex. Fine hair has fewer protective cuticle layers and therefore is more vulnerable to damage and hair thinning.
  • Are water and minerals good for my hair?
    Hair has a dark secret - the keratin at the core of every strand has a terrible thirst – akin to a drinking problem. Just like you notice subtle behavioral changes after a drink or two, which only become compounded as you drink more, the same is true with hair. When hair stays wet for more than a few minutes, it undergoes a change in chemistry causing it to swell and stretch, sometimes to the point of breakage. The longer the hair stays wet the more it swells and the more the cuticles raise and open up. Even if you don’t rub your hair, the raised cuticles rub against one another causing damage and tangling the hair. Water soluble minerals like calcium, magnesium, silica, and chlorine, can reach the inner cortex of your hair and damage hair from within. Calcium travels to the roots, clogging the follicle, and preventing new hair from growing in. Magnesium makes hair feel heavy and weighed down. Chlorine weakens the hair and makes it brittle. You therefore want to dry your hair quickly, not just to save time BUT to prevent the hair from swelling and damaging its cuticles and to keep water and minerals from penetrating your hair.

Product Help

  • My Aquis keeps falling off my head. What do I need to do differently?
    Towel: After wrapping your hair up in the towel make sure to tuck the end of the towel into itself at the nape of the neck to ensure it stays put.
    Turban: It is possible that you are not fastening it properly or are not twisting the turban enough times. If you find that you are still experiencing difficulties, feel free to reach out to us at hello@aquis.com. We’d love to troubleshoot with you!
  • Why isn’t my towel drying my hair completely?
    Aquis Hair Towels & Turbans were designed to transition your hair from a wet state to a damp state as quickly as possible. You don’t want to dry your hair completely with Aquis as that can actually cause your hair to frizz. Though you do not want to use Aquis to dry your hair completely, your blow drying time will be cut in half.
  • It did not reduce frizz. Am I doing something wrong?
    When using your Aquis product, do not rub your hair with it or leave it on for too long – see above! Rubbing your hair causes friction and aggravates your hair cuticles. This will make your hair appear frizzy. Instead, use your Aquis product to gently squeeze or wrap your hair. Drying time with your Aquis product varies depending on your hair type. If you have curly hair, you may have to remove your Aquis product sooner than someone with straight hair. A good rule of thumb is to take off your Aquis product when it feels soaking wet to the touch—experiment and see what works for you. If your hair is still feeling frizzy, take a look at these additional measures and see if they are applicable to you:
    - Avoid using sprays or serums. These products attract moisture to the hair shaft and can often cause more frizz.
    - Make sure your hair is completely dry before stepping out into humid or foggy weather.
    - If you suffer from damaged hair, you will have to wait for the damaged strands to grow out before you see a reduction in frizz. To allow your hair to return to a healthy state, gently dry your hair with your Aquis product to minimize damage to new growth hair and visit your favorite stylist at least every 6-8 weeks to trim any split or damaged ends.
  • How long do I leave it on?
    How long you leave your Hair Towel or Turban on is more an art than a science as it really depends on the texture of your hair and your desired result. Those with curly hair have found they leave the towel on for a shorter amount of time so they can apply product to their hair while it’s damp and then air-dry for bouncy curls. Those with straighter hair tend to leave the towel on a little longer and then either style with a hair dryer or let hair air dry for beachy waves. We recommend experimenting to figure out what works for you. A good rule of thumb is to remove the Hair Towel or Turban when hair feels damp to the touch.
  • How will I know about new products and promotions?
    Please sign up to receive email notifications regarding products, sales, events, and other special announcements.

Product Use & Care

  • How do I take care of my Aquis?
    Aquis textiles have ultra-fine fiber channels for enhanced wicking, these channels are very sensitive to odor, chemicals, heat and lint from other fabrics. Follow these care instructions for best results.
    - Wash before first use. Machine wash in warm water on gentle cycle using a minimal amount of liquid detergent (use only non-chlorine bleach if needed).
    - Do not use powder detergents, fabric softeners, or detergents that contain phenol derivatives, borax, sodium chloride, or anti-foaming agents.
    - Use mild liquid detergent like Method.
    - Dry immediately after washing on low heat or air dry.
    - Avoid washing your Aquis product with other fabrics that may contain chemicals or impart odors.
    - Hang-dry your Aquis product immediately after each use.
  • How do I put it on?
    After washing, gently squeeze excess water from hair and lean forward so your hair gently falls towards the floor.

    TOWEL: Place the towel at the nape of your neck and making sure ends of towel are even. Twist 3 to 4 times assuring all your hair remains in the towel, flip the towel back towards nape of your neck and tuck the ends under the towel.

    TURBAN: Place the button part of turban at the nape of the your neck and twist as needed for desired fit. Flip turban back & fasten the loop around the button for secured fit.

    Leave your towel or turban on until hair feels damp to the touch for hands-free, friction-free hair drying.
  • How long will it take to notice a difference?
    The time may vary based on your hair type and the damage to your hair, but some notice results in just 3 weeks when using their Aquis product properly.
  • What is the difference between the Lisse and Waffle collections?
    Our Lisse fabric is a completely flat and smooth surface weave. This weave is perfect for curlier hair as hair has more contact with the fabric. At every turn of the curl, the slightly raised cuticles have contact with the towel and are dried quickly without damaging the fragile cortex of your curly hair. Our Waffle Collection was engineered to be ultra-absorbent, even for the thickest hair, as the raised Waffle pattern offers more fabric for absorption and drying.

Where To Find Aquis

Orders & Privacy

  • Where is my order?
    All orders placed after 8:00 AM PST will ship within 2 to 3 business days. Once your package has shipped you should expect to receive it within 5 to 10 business days from the ship date. Items shipped "Expedited Shipping" will be received 2 days from the ship date. Click here to track your order.
  • What is the status of my order?
    Once you have placed an order, you can check on its status at any time. Click here to track your order.
  • How do I change or cancel an order?
    If, for any reason, you would like to change your order, please call +1 (800) 466-7379 or email us at hello@aquis.com as soon as possible. We will make every effort to accommodate your request, however, please keep in mind our system is designed to fulfill orders as quickly as possible. As a result, we cannot cancel or change an order once it has entered the shipping process.
  • When will my credit card be charged?
    Your credit card will be charged at checkout, when your order is placed and an email confirmation will be sent.
  • What are my payment options?
    We accept Visa, Mastercard, American Express, and PayPal.
  • Are purchases on Aquis.com tax-free?
    We currently collect tax from: Arizona, California, Colorodo, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky ,Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, North Carolina, Ohio, Pensylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin.
  • Do you have a price match policy?
    If an item changes price within 7 days of purchase on Aquis.com, we will gladly price match it for you.
  • Does Aquis accept cash, CODs or checks?
    Unfortunately, we cannot accept CODs, cash, checks, or collect calls.
  • Is my personal information and credit card information safe on Aquis.com?
    We’ve taken steps to ensure all information received from our online visitors is secure from unauthorized access and use. All transactions are completed on a secure server. In secure mode, your computer and our server send data back and forth in an encrypted format.
  • What is your privacy policy?
    Click here to view AQUIS's privacy policy.

Shipping & Exchanges

  • Do you offer free shipping?
    We are happy to offer free shipping via FedEx Ground, on domestic orders from $60.00 up to $99.99. Allow 5 to 7 business days based on your location, from our shipping location in Northern California. Please see below regarding shipments to Alaska, Hawaii, Puerto Rico, U.S. Virgin Islands and other U.S. Territories and International shipments. 

    For orders totaling $100 or more, we offer Expedited 2-Day Free Shipping via FedEx 2-Day. Please allow 1 to 3 days to pull and ship the order, orders will be received two days from the ship date.

    Orders to Alaska, Hawaii, Puerto Rico, U.S. Virgin Islands and other U.S. Territories are $15.00 per shipment and we ship Priority Mail via USPS ONLY. Next Day Air and Second Day Air shipments are not allowed.

    International Orders: $20 per shipment and we ship Fedex International.

    Sorry, we currently do not ship Internationally to the UK. If you live in the UK, please visit the Aquis UK website.
  • How quickly can you ship my items?
    All orders received after 8:00 AM PST will be processed and shipped within 2 to 3 business days. $10.00 will be added for domestic expedited shipment via Fedex 2 day (2 to 3 business days). $20.00 will be added for domestic expedited shipment via Fedex Standard Overnight (1 to 2 business days).
  • What shipping methods do you use?
    Orders are shipped via USPS First Class and FedEx Ground unless expedited shipping is requested.
  • Do you ship to PO Boxes or APO/FPO addresses?
    Please give us your street address, we cannot ship to APO/FPO or PO Boxes.
  • Is my shipment insured?
    All orders are insured up to $100.00 at no cost.
  • What if my order is "heavy" or over 5 pounds?
    The average order is under 5 lbs, but in the case of a heavier order we adjust freight charges based on weights over 5 lbs. Heavier packages require extra postage and your package will be charged the exact amount of the extra charge based on your desired shipment method.
  • Do you ship internationally? Who is responsible for duties and taxes?
    International Orders: The shipping cost is $20 for International Orders via Fedex International.

    Shipments outside of the U.S. may be subject to import duties and taxes, which are the responsibility of the recipient. Please note ALL SALES ARE FINAL for International customers.

    Aquis.com does not ship to the UK (and most of Europe). For customers living in Europe, please visit the Aquis UK website.

    All prices shown on the site are in USD and are exclusive of all taxes and duties applied in countries outside of USA. The buyer is liable for all import duties, customs and local sales taxes enforced by the country you are shipping to based on the laws and processes of the country. We are unable to advise the amount or procedure of the relevant charges and processes.
  • What is your return/exchange policy?
    For U.S. domestic orders we are happy to offer returns on all non-sale merchandise within 90 days of receipt date. All sales are final for international customers.

    Sales merchandise is considered final sale and not eligible for return or exchange.

    Please note we only process returns that were purchased via the online store. Products purchased at any Aquis retailers such as department stores or specialty stores must be returned to the store where it was purchased. Due to security constraints, we cannot reimburse you for an amount greater than your purchase amount. Aquis provides free returns for U.S. orders placed via Aquis.com only.
  • How do I make a return?
    A pre-paid shipping label has been included with your purchase to make returning free and easy. If a label was NOT included in your package, please email us at orders@aquis.com and a pre-paid label will be emailed to you that you can print out and attach to your package with your return form.

    Slip your return into the bag you received your product in (or any other nifty box or bag) and firmly secure the return label. Please tell us on this return form the items being returned and reason code.

    Detach top portion for your records.

    Detach bottom portion and include it in the package. This is important for you to receive your refund.

    Drop your package in the mailbox or at the nearest USPS location and you're done! Your credit card will be refunded once we receive the return.
  • When will my credit card be refunded?
    Please allow up to 7 days transit time for return orders to reach our warehouse. You will sent an email once your return has been received and processed. Please allow up to 2 weeks for your refund to appear on your credit card statement (each financial institution varies).