Hair Drying Truths
Why is how I dry my hair so important?
How you dry your hair has the greatest impact on the health and strength of your hair when it’s at its most vulnerable state: wet. The longer your hair stays wet, the more susceptible to damage it becomes as it undergoes a change of chemistry. Your hair contains keratin, a protein that gives your hair its strength. When hair is wet, keratin absorbs water causing the hair to swell and stretch. This swelling pushes the cuticles open. Open cuticles get tangled to the point of breakage by rubbing against each other--even if you don’t rub your hair. Quickly getting your hair from a wet to damp state is the key to containing the swelling and stretching. Every minute matters! Once your hair is damp, it starts regaining its strength so it can better withstand the stress of heat and styling. Aquis helps you accomplish this correctly and efficiently.
Why won't my bath towel work?
Using a heavy towel means more hair breakage. Bath towels have poor absorbency and extremely harsh fibers. Even the plushest bath towels have a threshold for how much water they can absorb. Once your bath towel has reached its threshold, it becomes heavy, pulls down on your hair, and causes breakage to your wet, vulnerable hair. If you look closely at your bath towel, you will notice tiny loops and hooks that can snag on open hair cuticles and cause frizz. This damage can be exacerbated further if you rub the towel against your hair.
Why won't a cotton t-shirt work?
T-shirts are a slight improvement from bath towels but they still fall short. Although not as abrasive as cotton bath towels, t-shirts are equally as inefficient at holding water. Quickly wicking water away from your hair and getting it from wet to damp, without heat, is key to preserving your hair’s health and integrity.
Okay, I'll just air dry my hair. Problem solved, right?
While air-drying spares your hair from heat; hair can still be damaged by the swelling and stretching that happens to your hair the longer it stays wet. See FAQ #1 above and why it’s important to quickly get your wet hair to a damp state without heat before continuing to let it air dry.
What's wrong with using my blow dryer?
Blow dryers were never designed to dry wet hair. Rapid drying of wet hair leads to cuticle damage and "bubble hair", which is basically the same as boiling your hair. Additionally, it leads to the production of more sebum (naturally occurring hair oil) causing you to wash and dry your hair more frequently. Using any type of heat on wet, soggy hair damages the cortex. Hair should be at a damp state (70-80% dry) before using a blow dryer. NOTE: Your hair should be fully dry before using a straightening iron.
My mom never needed a hair towel. Why do I?
As with everything, there is more information available today than ever before. This includes the science of proper hair care. We now know that how you dry your hair is the most important step in your hair care routine--one that is often overlooked. Because hair is most vulnerable when wet, getting hair to a damp stage quickly, without heat or friction, is critical to preserving the integrity of your hair. Aquis is the solution. Its unique AQUITEX technology consists of ultra-fine fibers that are smoother than silk and uniquely woven to create channels that quickly wick water away 5x faster than cotton towels without snagging cuticles or causing friction.